With the SCOTUS ruling on same-sex marriage rapidly approaching in June of 2015, Human Rights Campaign approached Fueled to bring their Picture Equality movement to mobile. With a bare bones team, I guided the project from wireframes to launch, including an multiple requests for an expedited App Store submission, in just 2 weeks.
Donning HRCs red equality icon doesn't accomplish much unless people see it. We tapped APIs across Facebook, Instagram, and Twitter to help users share the support.
Minimum Viable Product
With a constrained timeline and limited resources, I led a team of 3 to design, develop, and release the app on both iOS and Android. This project is the definition of an MVP.