The difficulties of doing business in China as a foreigner have been well-documented for years. With that in mind, GWC was founded to help technology leaders better navigate the Chinese market and vice versa. GWC offers a private network for executives to build trusted relationships, develop international growth strategies, and workshop around product internationalization.
Digital Marketing
GWC also produces GMIC Beijing, the largest mobile internet conference in Asia. I oversaw all English-language marketing for the expo in 2013, leading to a 120% spike in international attendees.
Product Consulting
Unlike their western counterparts, Chinese apps act as generalist. In a smaller consultancy role, I was responsible for advising clients on mobile strategy and launching in China's fragmented Android market.